Focus -Do you know your customer. Customer intimacy implies that you really know your customers and
are able to anticipate their needs.
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Target -Getting to know your customers. Flex your database to deliver targeted promotions and, as a result,
gain invaluable marketing insights.
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Communicate -The value of deepening existing relationships. The cost of acquiring a new customer is often two to three times the
cost of enhancing an existing relationship with a satisfied customer. |
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ABOUT US
iGoDirect was established to provide Direct Marketing solutions to both the seasoned professional while educating industry newcomers about our art.
As a group of commercially savvy business people, our instincts take us beyond data analysis and into the achievement of business objectives.
We use information to help understand when existing customers are likely to buy, which groups are likely to be new customers, where potential new customers live, the best way to communicate with them and how to measure the effectiveness of the communication.
We offer a unique mix of insight, data, strategy and direct marketing execution skills.
What’s more, we’ve structured our business to respond to today’s business realities – not yesterday’s ideas of what an ‘agency’ should be. For example:
No baggage or bureaucracy.
Business today demands quick response – the flexibility to create solutions to problems and invent ways to capitalise on and maximise opportunities.
That’s why we’ve made sure that a lack of bureaucracy is refreshingly evident at iGoDirect.
Importantly, we can ‘run lean’ because – person-for-person – we bring more to the table.
The people you want are the people you get.
Dealing with iGoDirect, means you’ll always be working with a recognised expert who has already put some serious runs on the board. You know how important that is if you’ve even been won over by a presentation made by an agency bigwig – only to find out that your business has been relegated to neophytes.
At iGoDirect, you’ll always have face-to-face access to our most senior people – the ones most accountable for your success.
Our team offers four distinct service modules – iGoSmart, iGoLAMS, iGoAffinity and iGo Direct – each with a specific and tightly defined function. Your business may benefit from using just one or even all four.
