Focus -Do you know your customer. Customer intimacy implies that you really know your customers and
are able to anticipate their needs.
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Target -Getting to know your customers. Flex your database to deliver targeted promotions and, as a result,
gain invaluable marketing insights.
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Communicate -The value of deepening existing relationships. The cost of acquiring a new customer is often two to three times the
cost of enhancing an existing relationship with a satisfied customer. |
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iGoAffinity
iGoAffinity is about building symbiotic relationships – or commercial affinity with other businesses.
Let’s say, for example, that you sell Health Insurance. Wouldn’t it make sense to ally with a manufacturer and/or retailer of products that keep people healthy?
Through affinity relationships iGoDirect Group helps retailers, utilities, financial institutions and other organisations offer symbiotic products and services to their customers, which in turn have provided the following results:
- Broaden their customer relationships
- Enhance their retention rates
- Generate more revenue
- Improve their competitive position in the marketplace
Can that sort of relationship help your business? Chances are, the answer is ‘yes’.
iGoAffinity can identify the opportunity, explore and analyse it – and help you make the most of it.
Plus we offer four distinct service modules – iGoSmart, iGoLAMS, iGoAffinity and iGo Direct – each with a specific and tightly defined function. Your business may benefit from using just one or even all four.
