Focus -Do you know your customer. Customer intimacy implies that you really know your customers and
are able to anticipate their needs.
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Target -Getting to know your customers. Flex your database to deliver targeted promotions and, as a result,
gain invaluable marketing insights.
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Communicate -The value of deepening existing relationships. The cost of acquiring a new customer is often two to three times the
cost of enhancing an existing relationship with a satisfied customer. |
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iGoLAMS 
Like oils, ‘markets ain’t markets’.
Indeed, sometimes you just have to cross the street to realise how dramatically location can effect the way, people live, think – and buy.
iGoLAMS – our Local Area Marketing module helps you tailor your product offerings, your communications and your spending to individual locales, taking into account income levels, ethnicity and, of course, existing and future purchasing habits and the other factors that make local areas unique.
Whether it suits you to have customers ‘shop nearby’ – or to have them ‘drive the extra mile’ to buy from you, ask us about iGoLAMS.
Great for businesses with multiple outlets, including retail chains, banks and finance companies, franchised businesses and more.
Plus we offer four distinct service modules – iGoSmart, iGoLAMS, iGoAffinity and iGo Direct – each with a specific and tightly defined function. Your business may benefit from using just one or even all four.
