Focus -Do you know your customer. Customer intimacy implies that you really know your customers and
are able to anticipate their needs.
| ||
 |
||
Target -Getting to know your customers. Flex your database to deliver targeted promotions and, as a result,
gain invaluable marketing insights.
|
||
 |
||
Communicate -The value of deepening existing relationships. The cost of acquiring a new customer is often two to three times the
cost of enhancing an existing relationship with a satisfied customer. |
||
 |
||
iGoSmart
Smart marketing starts with understanding. Choose iGoSmart as one of your marketing tools and you’ll be equipped with the means of gathering and analysing meaningful knowledge about the people that mean the most to your business – your prospects and customers.
By understanding more about what encourages them to buy – as well as the barriers between their purchasing power and your product or service – our marketing plans become sharper, more efficient and more productive.
iGoSmart can provide the following insights:
- Understanding customer buying criteria
- Segmenting customers by value
- Defining key performance indicators
- Developing models to predict customer preferences
- Better targeting of marketing, sales, and service programs
- Improving customer acquisition and retention campaigns
- Identifying untapped up selling and cross selling opportunities
- Improving channel efficiency
Reach customers. Keep customers.
Maximise their value to your business.
You’ll understand how to do it all with iGoSmart.
Plus we offer four distinct service modules – iGoSmart, iGoLAMS, iGoAffinity and iGo Direct – each with a specific and tightly defined function. Your business may benefit from using just one or even all four.
