Focus -Do you know your customer. Customer intimacy implies that you really know your customers and
are able to anticipate their needs.
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Target -Getting to know your customers. Flex your database to deliver targeted promotions and, as a result,
gain invaluable marketing insights.
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Communicate -The value of deepening existing relationships. The cost of acquiring a new customer is often two to three times the
cost of enhancing an existing relationship with a satisfied customer. |
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SERVICES 
How we put customer knowledge to work for you.
All the knowledge in the world won’t help if you don’t have the ability to use it to actually reach out to your customers.
Working with us means you’ll have not only the wherewithal to form practical, cost-efficient marketing plans, but also the ability to turn plans into action.
Analysts, writers, strategists, designers, art directors, print & mail production experts and more are all at your disposal when you partner with iGoDirect. And each one is a recognised and award-winning expert in their field. Together, the iGoDirect team offers a complete suite of Direct Marketing Services including:
- Data audit, database analysis
- Customer profitability metrics, needs insight, analytics and campaign management strategies
- Integration of direct marketing with your overall marketing strategy
- Creative design and copywriting
- Finished artwork production
- Mailing house, print quoting and production services
- Online account management
- Online results reporting
Plus we offer four distinct service modules – iGoSmart, iGoLAMS, iGoAffinity and iGo Direct – each with a specific and tightly defined function. Your business may benefit from using just one or even all four.
